Every Business Needs a Website?

 

Yes, absolutely. In 2017, for a business NOT to have a web site is making a declarative statement that you are deliberately trying to be anachronistic and make things difficult for your customers…almost like choosing not to have a telephone. It is now so trivially easy, and literally, that there is no reason to not have a web site, particularly when consumers these days turn first to the web, even before picking up the phone to call you.

About 80% of consumers use the internet to search for products and services they need before they make a purchase. Most customers today will assume yourcompany has a website and may search for your business only to find you do not exist on the world wide web. Most of your competitors probably already have a website.

The modern era is the technical era. It is the era where everyone has a mobile in pocket. Half of the world population is using social networking sites like face book, twitter. Now the time changed when people go to shopping with a wallet full with notes. No, it’s all out of fashion.

Having a professional, comprehensive website is important for pretty much every business. However it’s easy to get distracted by making your website look nice and miss the key principles behind any small business website.

At first, you need to just have a basic setup – a homepage, listings of your services and products, info about your business, contact information, a blog, etc. Simple.

It is also critical that your site/business is listed in all of the local directories. Make sure you’re on Google+/maps, Bing Places, Trip Advisor, etc. Wherever your competitors are – you need to be and you need to make sure your information is all correct (hours, location, contact info, etc). Also, be available on the social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc).

I think all of that is more important than concentrating on conversion rates and optimizations. That stuff is important – but first, you need to be able to be found by your customers.

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#ProfessionalWebsite, #DreamzTechnology, #Dreamz, #Pune, #Aurangabad, #Nagpur, #Nashik

What’s Your Social Media Strategy?

 

A social media strategy is not something that can be created overnight.

There is so much planning and analysis involved in it.

To start:

You must have a clear understanding of your company. Wether it be your target market, your aims, your budget etc. This right here is where most companies fail. If you miss one of these then your whole marketing strategy will be a was of money.

Target market is important firstly advertising for old people homes on Facebook is useless – unless you target the men and women that are considering putting their folks in a home. You have to put yourself in your consumers shoes and think of how they would come across your business and how they would perceive it.

Your aims/goals – Sorry to crush your dreams but you are not going to go viral overnight. Social media takes time. You are going to get disappointed and give up on your social media if you don’t have the correct goals/aims.

Get your story straight – Don’t post a advertisement about downloading your app if you are trying to get page likes- I know this sounds simple but It happens so often! Also post engagement is 60% higher when you have a picture on your post. You have to create a reoccurring trigger that lefts people know this is your brand.

Measure it-  The best thing about social media is if one thing isn’t working you can change it in one second. Most sites like FB and Twitter give you metrics – But you have to do your own measurements as well – measure the rate of app downloads after a new post, how many likes you get every month, new followers etc.


Gaurav O. Gattani
+91-9850946353
www.dreamztechnology.com

Bulk SMS Marketing Tips

 

SMS is the marketing wave of the future. As smartphone usage increases and more people are conducting all sorts of business on their mobile devices, it’s a logical step to incorporate SMS into your overall marketing strategy. Ready to start?

Here are some effective tips to help you achieve the best results:

  • Always use a double opt-in procedure for SMS.
  • If you need to use text shorthand, then you need to rewrite your message.
  • Send SMS less frequently than your email marketing campaign (if you send emails three times a week, send SMS once).
  • Cross-promote your SMS campaign in your email marketing, website and social media pages.
  • Don’t include graphics or images, just text.
  • Streamline communication: “TXT STOP to unsubscribe” or “TXT HELP for customer support”.
  • Offer a gift for signing up – discount, free product sample, ebook.
  • Try including a scannable coupon that can be redeemed at your physical stores.
  • Include a forwarding option in your messages.
  • Encourage more subscribers by offering an immediate discount upon sign up.
  • Personalize each message.
  • Let your customers know that you’re not going to sell or exploit their cell number.
  • In your privacy statement, let your customers know that their mobile provider may charge them for sending and receiving texts.
  • Conduct a short SMS poll.
  • Keep your SMS marketing campaign focused on one message.
  • Don’t use all of the character spacing in your messages – you’re taking away space for customers to forward and include their own message.
  • Shortcodes needs to be easy and relevant to your company.

Are you looking for SMS MARKETING?
Please call us +91-9850946353 or write a mail to gaurav@dreamztechnology.com

To test the service or Free Demo – Best Bulk SMS Service Provider

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Dreamz Software Solutions Pvt Ltd | +91-9850946353 | +91-9960685666

 

Creating The Perfect E-Commerce Website

When it comes to staying online, recent studies have shown that Indians tend to spend more time on the Web than any other people. It is, therefore no surprise that most businesses have taken their business online. In most cases, this is done with the help of eCommerce websites.

Creating The Perfect E-Commerce Website may seem to be a piece of cake, but in reality, it is something that should be carefully planned. After all, any glitch along the way can turn off your prospective client leaving you tons of abandoned carts.

What to Watch Out For

1. Speed

While design is of primary importance in coming up with an eCommerce website, it should be something that should not keep your website from loading fast. This means, you would have to do away with the flash animation and images that are too big. Two words for this – thumbnail and Light room. Remember, you only have a few seconds to capture your client’s attention. If you use up that time having your client wait for an image to load, they would end up jumping to another website.

2. Complete Information

Since your prospective clients would most likely have no time to call your hotline or chat with your sales people, you have to make sure that your site contains all the information that they might need. This would include product description, availability of the product, returns policy, shipping and payment policy, and even confidentiality of their information. Keep your terms simple and straightforward. No need to inundate them with things not related to their purchase.

3. Payment Gateway

With more than a handful of payment gateways available in the market, you would think that finding the one for your needs would be a breeze. This is not always the case, however; so you need to make sure that you read the terms set by the Indian Payment Gateway Provider. Some of the things that you would need to pay particular attention to would be the hidden fees, the contract term, and the penalty if ever you cancel your contract earlier than its intended end date. When it comes to the hidden fees, make sure you ask about the interchange and rate fluctuations. It is also a good idea to check if they have redundancy procedures in place should there be breaches in their system.

4. Checkout System

Not many business owners are aware but your checkout page could actually make or break your business. If it is too lengthy, you might bore your client. If it does not have a means for your client to edit their shopping cart, you could end up with a number of abandoned carts. The same is also true if your page is unclear about how much the client has to pay and what payment methods you are accepting. On the other hand, you can also make use of the checkout page in order to provide your clients with other products related to what they intend to purchase. This allows you to offer also those items that tend to be slow moving.

5. Be Shareable!

The power of social networking can be harnessed by eCommerce websites. For your product pages, make sure you have a prominent placing for social media buttons, to enable users to share products that they’re interested in. This will, obviously, help draw new users and potential buyers to the website.

To develop eCommerce Portal Contact Dreamz Technology
We have our presence in Pune | Nagpur | Aurangabad | Nashik

Gaurav Gattani
+91-9850946353 | +91-9960685666
gaurav@dreamztechnology.com
www.dreamztechnology.com

The Bulk SMS Marketing Benefits

1. Build Loyal Customers

Bulk SMS Marketing is a great channel to engage and build loyal customers. Offer your customers promotions/ information about your business when you feel the need. This makes your customers / clients feel appreciated by keeping them the main focus of your business.

2. Generate word of mouth

Bulk SMS to not only engage your existing customers but also drive new business to your company. If you have something of value to offer your customers, they will spread the word to family, friends and colleagues. Word of mouth is a powerful tool and SMS promotes this with instant communication.

3. Improve communication

Communication is key to building any long term relationship. SMS Marketing can be of great benefit when building on these relationships. SMS is a personal message from you to your audience. Let them in on the secret sale, a simple thank you message after a purchase, inform them of any sales/promotional offers, when their delivery is ready, the list is endless. SMS Marketing is a easy , fast and reliable way to communicate with all of your customers.

4. Fast and Effective

Bulk SMS Marketing allows you to reach a large number of people all at the same time. Text Messaging is an instant marketing tool, getting your message into the hands of the right audience, when you want it. Customers keep their mobile phones on hand , making it easy to communicate your message to them.

5. Opt-In Option

Building your database correctly is of vital importance, not only for Data Protection purposes but also by having your customers sign up to hear from you, you have already started the sales process. These Opt in’s are qualified existing or potential customers, they want to hear from you, don’t disappoint them.

7. Cost Effective

SMS Marketing is an inexpensive method of communication in comparison to traditional marketing. It will help your business to tighten your budgeting belts. Libraries are now after cutting back on Post and are using SMS as a form of communication with their customers.

8. Integrate into your Marketing Campaigns

A major benefit of SMS Marketing is the potential it has when you integrate it into any of your marketing campaigns. It is known that social media and traditional media are not always the most effective way to reach your customers on time, simply integrate SMS with these other marketing methods and get the message straight to your customers, ensuring that they know what you have to offer them.

9. Straight to the point

With only 160 characteristics allowed when sending a text message this ensures that your message is clear and concise. Getting straight to the point is important , telling customers exactly what you want them to know and making it an easy read will benefit both the customer and your business.

10. Time management

Everybody knows that ‘Time is Money’ , with SMS Marketing you will save a lot of time, allowing you to concentrate on other areas of the business . It is a simple and easy process. With the scheduling component of SMS you can simply organise your SMS marketing campaigns for a later date. This is a huge benefit as it allows you to manage your time efficiently.

For ​Demo
​Link      : http://promo.dreamztechnolgy.org/
Mobile No : 9960689666
Password  : D​reamz

Gaurav Gattani
9850946353 /9960685666
gaurav@dreamztechnology.com

GROW YOUR MOBILE APP RETENTION

In today’s seemingly endless world of mobile apps, even if you think you have a winner, get ready for your bubble to be burst fairly quickly. If you do bust through the app launch barrier and your app starts generating downloads, you should know that your work is just beginning.

Not only did you build it, but you need to inspire as many downloaders as possible to continue using it, hence retaining them as users which would turn into increased monetization opportunities. If you build it, they might come and download it. But, will they come again..and again….and again? That is your app’s main goal, maximizing your retention rate and converting those first time users into 2nd, 3rd, 4th time users and beyond.

Understanding App Store’s search algorithms is probably the biggest challenge in today’s mobile world. They are so dynamic and predictably keep changing.

Thanks to ASO tools that help us to test many challenges and find out what works and what doesn’t.

What I learned by helping many app publishers recently is that there is a clear correlation between having highly searched keyword in the name of an app and boosting your ranking for that difficult keyword.

Gaurav O. Gattani
+91-9850946353
gaurav@dreamztechnology.com
www.dreamztechnology.com

Future of the ecommerce industry in India

E Commerce industry is on a boom right now and it will certainly grow. The reason being it is only a few of Indians living in metros and medium cities who have used e commerce but still there is a large population who have not touched it.
As many e commerce players are going app only that means the power of
e-commerce will come to the mobile owner and mobile  is reaching slowly into our far flung areas.
So as the reach increases and logistics will support more and more people will go to e commerce and the boom will continue.

There will be certainly a settling phase where the graph may go down but soon it will rise again and more and more people will join the ecommerce revolution.

Another point is more and more people are starting to sell online in India. that number is still too less what it really should be. So as these people grow, awareness will grow and sales will grow.

I hope logistics, payment systems and infrastructure in India evolves at the same rate to support this revolution.

 

Gaurav Gattani
+91-985 094 6353 | +91-996 068 5666
gaurav@dreamztechnology.com
www.dreamztechnology.com

Why is a mobile-friendly website important for an e-commerce business?

 

Most of the browsing today happens through phone and will continue to rise.  If you look around you will hardly find people owning personal laptops. The trend is to either buy a tab or suffice with smart phone.

Many companies block e-commerce sites during work hours.  People dont like to open laptops over week end.

So browsing happens mostly on mobiles and you would want to be there when someone is looking out.

What if you have a mobile App and not a website?
It so happens that people first visit the mobile site to check if the listings are interesting and then graduate on to App.

Which is preferred: Mobile website or responsive website ?

 

here’s no better, just different use cases. Mobile is a new medium which is connected to us 24/7.  You can treat it as another screen, or another mouse button.
Responsive design is not only for mobiles but for wide range of devices. It is the next stage of the web.
But personally, i prefer combination of both. But it is really hard to sustainable in commercial online environment.

Mobile website 

  • If you care about optimized user experience
  • If you care about performance and speed
  • If your goal is to target mobile users and actions

Responsive Website

  • If you care about uniformity
  • If you care about maintainability
  • If your goal is mainly to convey the same information universally

Our tool helps local business create mobile websites targeted specifically for mobile users.
Most of users use these sites to engage users on-the-go, such as restaurant menus, event agendas, or real-estate listings.

To develop Mobile/Responsive Website  Contact Dreamz Technology
We have our presence in Pune | Nagpur | Aurangabad | Nashik

Gaurav Gattani 
+91-9850946353/+919960685666 
gaurav@dreamztechnology.com 
www.dreamztechnology.com