Ecommerce Vs MCommerce

 

Ecommerce is also known as electronic ecommerce. Ecommerce has been expanding rapidly due to the wider reach of internet and mobile devices. There are various models of ecommerce such as B2B (Business to Business), B2C (Business to consumer) and C2C (consumer to consumer).

Some of the advantages of ecommerce are:

– Elimination of middle men

– Ease of shopping for the consumer

– Personalized shopping experience

– Wider market is available to seller for selling goods

MCommerce stand for mobile commerce. The rise of mcommerce has helped ecommerce grow by leaps and bounds. Activities like mobile ticket booking, mobile banking, hotel room booking etc are some fine examples of m commerce.

There are some differences between mcomerce and ecommerce :

– For Mcommerce, internet availability is not mandatory whereas for e commerce it      is necessary

– Personalized service is possible in case of mcommerce which is difficult in case of ecommerce

– Mcommerce is more user friendly compared to ecommerce

The shift towards mobile is quite visible, and you cannot ignore mobile presence altogether.
You should have a combination of both mobile and desktop presence, which will help you earn the planned revenues and conversions.

This suggests that eCommerce and mCommerce have been preferred equally by the consumers.
A good number of people still prefer shopping with eCommerce, and statistics are proof of that.

Dreamz is one of the players in providing effective enterprise mobility solution as well as enterprise ecommerce platform for businesses.
The mobile e-commerce platform takes your business to all hand held and desktop devices and provides you with best suited mobile & tablet commerce solution.

 

What are the ways to succeed in Social Media marketing?

Succeeding in Social Media marketing involves lots of work, dedication,strategy and focus but I will mention a few of what you can do.

  • Understand your audience needs – You need to understand the needs of your audience and what type of content is suitable. Because company X uses a particular method does not mean that same method will work for you. Bottom line; Know what is best for your audience.
  • Get a content calendar and content strategy – Avoid just posting randomly or spamming. Be organized and get a content calendar pre-planned. make sure your content relate to the product, services or item you want to market or brand.
  • Remember all the social media channels have different algorithm and also understand how content works for each. Don’t use the same type of content you created for LinkedIn on Twitter, Don’t create content for instagram and use same on Facebook. All these channels have specific types of contents that perform very well so learn what works for each content.

  • Analytics is very important – One sure way to know what is working and what is not working is to understand trends. Do make sure you properly analyze your activities to know what is working.
  • Hashtags – The emergence of hashtags has made it easy to aggregate content and to find information using hashtags. It would be great if you can identify trending hashtags in your line of business so that you can align your content with these.
  • Above all, keep on learning. The social media world is a dynamic world and what works today might not be very relevant in 60 days. Yes it is as fast as that so continue to reinvent the way you work and learn new ways of doing things.

How you can leverage social media to grow your business?

  • Know Who and Where Your Market

    The first rule of leveraging the power of social media is to know your market and where to find them. A marketer needs to know his target demographic, be specific on whom to target. You don’t have to establish your presence in all social media channels, you just have to know where your target market and make sure to be where they are.

  • Develop Your Strategy

    A strong social media profile is not built overnight. It takes a lot of work, posting, commenting, and collaborating with others. First, you have to have a plan. What strategy you will take to reach your goal: leverage the power of Influencers, create and post viral photos and videos, use ads, follow and engage with more people, etc.

  • Consider Quality Over Quantity of Posts

    You don’t want to annoy users by bombarding them with your posts. Focus on quantity; make sure that you are posting and conveying messages relevant to your market. This will help you gain more interaction and an increase of followers.

  • Create Real Value

    What helps attract more people? Fill your social media channels meaningful content creating value that will motivate and inspire in some manner. Find ways to connect to human consciousness, share ideas and images that can touch humanity on personal and business levels.

  • Beef Up Your Site With Multiple Social Share Buttons

    Make way for your followers to share your content easily. Provide options for those who prefer to Tweet, Pin or Share your content where and how they want.

  • Comment, Share, Like, and Hashtags often

    You can build relationships with your target market by genuinely liking, commenting and sharing others’ posts regularly. And, by featuring hashtags, it helps to keep your followers interested and increase engagement in your contents or campaigns.

  • Leverage the Power of Influencers and High-profile Accounts

    Influencers and high profile accounts have numerous followers, look for influencers with strong follower base in your demographic, this will help you gain the right type of followers. This approach helps expand your reach.

  • Go Network

    Widen your reach by finding people or sources you could exchange valuable information with. Collaborate with the right users where they allow your posts to show in their feed, and theirs to yours. This approach allows promotion of your business at no cost.

  • Make it Easy for People to Buy

    Make sure that you have a functioning and responsive link in your profile, making it easier to purchase if you are selling a product or whatever you are offering.

Aside from social media, there are a lot of tactics that small businesses can leverage to grow their business.  To discover more visit http://www.dreamztechnology.com

 

Why is SMS Marketing better mode of Marketing?

SMS Marketing is trending now a day more and more because of its innumerable benefits and limited limitations. It has taken over all the other forms of media in reference to promotions and advertisements due to various reasons. SMS Marketing is known to come as a reliable option to reach to the end users with wide range of targeted audience with text messages. I have mentioned some of the criteria on which the comparison of SMS Marketing is done with all other types of marketing.

Responsive 
SMS is utilized for marketing as it has that ability for businesses to communicate instantly. Business promotions can be tuned on anytime and messages can be sent to customers within a matter of seconds’ letting retailers to be active and responsive to the market.

SMS is Mobile Native
As SMS was built for mobiles only, users intutively understand its advantages and disadvantages. On the other side, many websites were previously made only for desktop but after seeing the development of mobile, they created a mobile interface too for mobile users. In short, there are no learning curve or user interface problems with SMS marketing, it is just continuing to run successfully.

Conversion Rate Is High
SMS marketing has achieved significantly higher conversion rate than most of the other marketing channels. This comes down to a combination of all of the above points. And it is speciallyrelevant to promotional SMS activities which if executed in the right place and at the right time, it would surely bring consistent and successful results.

Quantity Matters
It’s a well accepted fact that, limited text messages and more emails or ads are always better. You just need to think about how you treat your messages and emails, in case of messages we are normally tolerant but with emails if we keep on receiving mails from same address than we might not be interested in opening them all as it may prove to be a disturbance. The main point in SMS Marketing is that it provides only to the point information which is actually required and that’s what is important.

Moving Forward
Bulk SMS Service providers offer a great range of features and facilities to keep up with the emerging audience in the market. The above mentioned points are the major reasons to consider SMS Marketing better than other media.

Can SMS Marketing Improve Your Sales?

According to a recent research, it is found out that average smart phone is checked by its user for a whopping 221 times a day. For traders and other entrepreneurs, this is really convincing information to explore SMS marketingworld. SMS marketing helps all types of businesses to attain their sales targets.

 

High response rate

The beauty of Bulk SMS marketing is that it is really cheap and the response rate is also high. The average open rate in SMS is 80 percent to 90 percent which is a way much higher than conversions through emails and social media sites. It is seen that 98% of the SMS being received are read within 3 minutes of their delivery. That’s a really good sign for the business owners who are new and looking to involve as well as invest in this type of marketing channel.

Higher reachability

SMS marketing do not need internet which helps it to even run businesses which are totally offline. You can even connect with bulk SMS service provider for using SMS Marketing for promotional activities than it would surely be reaching more active customers than various other media. This proves of a great help in sales, and the difference can be compared within short span of time.

Easier to access and shorter message size

The right frequency of messaging and updating is of utmost importance as this will equip business owners with more customers. No one likes his/her mobile phone to keep buzzing every now and then, eventually they will unsubscribe to your testing network and it will turn into your opportunity loss. The size of the SMS is too short and thus the selection of words should be done wisely to attract more and more future customers. Customers are always interested in businesses which have a high response rate and are actively participating in their working with their customers.

Easy sales follow-ups

Texting your prospects for sales follow-ups or messaging your customers for after sales support or on festivals can help you on your next sales.

Moving Forward

This type of SMS marketing strategies is used by almost all the leading businesses today, and as a result they are successful in maintaining and improving their sales to a great extent.
Thus we can say that SMS marketing is a vital tool in the present era to reach out more prospects and customers in your industry and domain to increase sales drastically.

Every Business Needs a Website?

 

Yes, absolutely. In 2017, for a business NOT to have a web site is making a declarative statement that you are deliberately trying to be anachronistic and make things difficult for your customers…almost like choosing not to have a telephone. It is now so trivially easy, and literally, that there is no reason to not have a web site, particularly when consumers these days turn first to the web, even before picking up the phone to call you.

About 80% of consumers use the internet to search for products and services they need before they make a purchase. Most customers today will assume yourcompany has a website and may search for your business only to find you do not exist on the world wide web. Most of your competitors probably already have a website.

The modern era is the technical era. It is the era where everyone has a mobile in pocket. Half of the world population is using social networking sites like face book, twitter. Now the time changed when people go to shopping with a wallet full with notes. No, it’s all out of fashion.

Having a professional, comprehensive website is important for pretty much every business. However it’s easy to get distracted by making your website look nice and miss the key principles behind any small business website.

At first, you need to just have a basic setup – a homepage, listings of your services and products, info about your business, contact information, a blog, etc. Simple.

It is also critical that your site/business is listed in all of the local directories. Make sure you’re on Google+/maps, Bing Places, Trip Advisor, etc. Wherever your competitors are – you need to be and you need to make sure your information is all correct (hours, location, contact info, etc). Also, be available on the social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc).

I think all of that is more important than concentrating on conversion rates and optimizations. That stuff is important – but first, you need to be able to be found by your customers.

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What’s Your Social Media Strategy?

 

A social media strategy is not something that can be created overnight.

There is so much planning and analysis involved in it.

To start:

You must have a clear understanding of your company. Wether it be your target market, your aims, your budget etc. This right here is where most companies fail. If you miss one of these then your whole marketing strategy will be a was of money.

Target market is important firstly advertising for old people homes on Facebook is useless – unless you target the men and women that are considering putting their folks in a home. You have to put yourself in your consumers shoes and think of how they would come across your business and how they would perceive it.

Your aims/goals – Sorry to crush your dreams but you are not going to go viral overnight. Social media takes time. You are going to get disappointed and give up on your social media if you don’t have the correct goals/aims.

Get your story straight – Don’t post a advertisement about downloading your app if you are trying to get page likes- I know this sounds simple but It happens so often! Also post engagement is 60% higher when you have a picture on your post. You have to create a reoccurring trigger that lefts people know this is your brand.

Measure it-  The best thing about social media is if one thing isn’t working you can change it in one second. Most sites like FB and Twitter give you metrics – But you have to do your own measurements as well – measure the rate of app downloads after a new post, how many likes you get every month, new followers etc.


Gaurav O. Gattani
+91-9850946353
www.dreamztechnology.com

Bulk SMS Marketing Tips

 

SMS is the marketing wave of the future. As smartphone usage increases and more people are conducting all sorts of business on their mobile devices, it’s a logical step to incorporate SMS into your overall marketing strategy. Ready to start?

Here are some effective tips to help you achieve the best results:

  • Always use a double opt-in procedure for SMS.
  • If you need to use text shorthand, then you need to rewrite your message.
  • Send SMS less frequently than your email marketing campaign (if you send emails three times a week, send SMS once).
  • Cross-promote your SMS campaign in your email marketing, website and social media pages.
  • Don’t include graphics or images, just text.
  • Streamline communication: “TXT STOP to unsubscribe” or “TXT HELP for customer support”.
  • Offer a gift for signing up – discount, free product sample, ebook.
  • Try including a scannable coupon that can be redeemed at your physical stores.
  • Include a forwarding option in your messages.
  • Encourage more subscribers by offering an immediate discount upon sign up.
  • Personalize each message.
  • Let your customers know that you’re not going to sell or exploit their cell number.
  • In your privacy statement, let your customers know that their mobile provider may charge them for sending and receiving texts.
  • Conduct a short SMS poll.
  • Keep your SMS marketing campaign focused on one message.
  • Don’t use all of the character spacing in your messages – you’re taking away space for customers to forward and include their own message.
  • Shortcodes needs to be easy and relevant to your company.

Are you looking for SMS MARKETING?
Please call us +91-9850946353 or write a mail to gaurav@dreamztechnology.com

To test the service or Free Demo – Best Bulk SMS Service Provider

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Creating The Perfect E-Commerce Website

When it comes to staying online, recent studies have shown that Indians tend to spend more time on the Web than any other people. It is, therefore no surprise that most businesses have taken their business online. In most cases, this is done with the help of eCommerce websites.

Creating The Perfect E-Commerce Website may seem to be a piece of cake, but in reality, it is something that should be carefully planned. After all, any glitch along the way can turn off your prospective client leaving you tons of abandoned carts.

What to Watch Out For

1. Speed

While design is of primary importance in coming up with an eCommerce website, it should be something that should not keep your website from loading fast. This means, you would have to do away with the flash animation and images that are too big. Two words for this – thumbnail and Light room. Remember, you only have a few seconds to capture your client’s attention. If you use up that time having your client wait for an image to load, they would end up jumping to another website.

2. Complete Information

Since your prospective clients would most likely have no time to call your hotline or chat with your sales people, you have to make sure that your site contains all the information that they might need. This would include product description, availability of the product, returns policy, shipping and payment policy, and even confidentiality of their information. Keep your terms simple and straightforward. No need to inundate them with things not related to their purchase.

3. Payment Gateway

With more than a handful of payment gateways available in the market, you would think that finding the one for your needs would be a breeze. This is not always the case, however; so you need to make sure that you read the terms set by the Indian Payment Gateway Provider. Some of the things that you would need to pay particular attention to would be the hidden fees, the contract term, and the penalty if ever you cancel your contract earlier than its intended end date. When it comes to the hidden fees, make sure you ask about the interchange and rate fluctuations. It is also a good idea to check if they have redundancy procedures in place should there be breaches in their system.

4. Checkout System

Not many business owners are aware but your checkout page could actually make or break your business. If it is too lengthy, you might bore your client. If it does not have a means for your client to edit their shopping cart, you could end up with a number of abandoned carts. The same is also true if your page is unclear about how much the client has to pay and what payment methods you are accepting. On the other hand, you can also make use of the checkout page in order to provide your clients with other products related to what they intend to purchase. This allows you to offer also those items that tend to be slow moving.

5. Be Shareable!

The power of social networking can be harnessed by eCommerce websites. For your product pages, make sure you have a prominent placing for social media buttons, to enable users to share products that they’re interested in. This will, obviously, help draw new users and potential buyers to the website.

To develop eCommerce Portal Contact Dreamz Technology
We have our presence in Pune | Nagpur | Aurangabad | Nashik

Gaurav Gattani
+91-9850946353 | +91-9960685666
gaurav@dreamztechnology.com
www.dreamztechnology.com