Bulk SMS Marketing Tips

 

SMS is the marketing wave of the future. As smartphone usage increases and more people are conducting all sorts of business on their mobile devices, it’s a logical step to incorporate SMS into your overall marketing strategy. Ready to start?

Here are some effective tips to help you achieve the best results:

  • Always use a double opt-in procedure for SMS.
  • If you need to use text shorthand, then you need to rewrite your message.
  • Send SMS less frequently than your email marketing campaign (if you send emails three times a week, send SMS once).
  • Cross-promote your SMS campaign in your email marketing, website and social media pages.
  • Don’t include graphics or images, just text.
  • Streamline communication: “TXT STOP to unsubscribe” or “TXT HELP for customer support”.
  • Offer a gift for signing up – discount, free product sample, ebook.
  • Try including a scannable coupon that can be redeemed at your physical stores.
  • Include a forwarding option in your messages.
  • Encourage more subscribers by offering an immediate discount upon sign up.
  • Personalize each message.
  • Let your customers know that you’re not going to sell or exploit their cell number.
  • In your privacy statement, let your customers know that their mobile provider may charge them for sending and receiving texts.
  • Conduct a short SMS poll.
  • Keep your SMS marketing campaign focused on one message.
  • Don’t use all of the character spacing in your messages – you’re taking away space for customers to forward and include their own message.
  • Shortcodes needs to be easy and relevant to your company.

Are you looking for SMS MARKETING?
Please call us +91-9850946353 or write a mail to gaurav@dreamztechnology.com

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