What are the ways to succeed in Social Media marketing?

Succeeding in Social Media marketing involves lots of work, dedication,strategy and focus but I will mention a few of what you can do.

  • Understand your audience needs – You need to understand the needs of your audience and what type of content is suitable. Because company X uses a particular method does not mean that same method will work for you. Bottom line; Know what is best for your audience.
  • Get a content calendar and content strategy – Avoid just posting randomly or spamming. Be organized and get a content calendar pre-planned. make sure your content relate to the product, services or item you want to market or brand.
  • Remember all the social media channels have different algorithm and also understand how content works for each. Don’t use the same type of content you created for LinkedIn on Twitter, Don’t create content for instagram and use same on Facebook. All these channels have specific types of contents that perform very well so learn what works for each content.

  • Analytics is very important – One sure way to know what is working and what is not working is to understand trends. Do make sure you properly analyze your activities to know what is working.
  • Hashtags – The emergence of hashtags has made it easy to aggregate content and to find information using hashtags. It would be great if you can identify trending hashtags in your line of business so that you can align your content with these.
  • Above all, keep on learning. The social media world is a dynamic world and what works today might not be very relevant in 60 days. Yes it is as fast as that so continue to reinvent the way you work and learn new ways of doing things.

How you can leverage social media to grow your business?

  • Know Who and Where Your Market

    The first rule of leveraging the power of social media is to know your market and where to find them. A marketer needs to know his target demographic, be specific on whom to target. You don’t have to establish your presence in all social media channels, you just have to know where your target market and make sure to be where they are.

  • Develop Your Strategy

    A strong social media profile is not built overnight. It takes a lot of work, posting, commenting, and collaborating with others. First, you have to have a plan. What strategy you will take to reach your goal: leverage the power of Influencers, create and post viral photos and videos, use ads, follow and engage with more people, etc.

  • Consider Quality Over Quantity of Posts

    You don’t want to annoy users by bombarding them with your posts. Focus on quantity; make sure that you are posting and conveying messages relevant to your market. This will help you gain more interaction and an increase of followers.

  • Create Real Value

    What helps attract more people? Fill your social media channels meaningful content creating value that will motivate and inspire in some manner. Find ways to connect to human consciousness, share ideas and images that can touch humanity on personal and business levels.

  • Beef Up Your Site With Multiple Social Share Buttons

    Make way for your followers to share your content easily. Provide options for those who prefer to Tweet, Pin or Share your content where and how they want.

  • Comment, Share, Like, and Hashtags often

    You can build relationships with your target market by genuinely liking, commenting and sharing others’ posts regularly. And, by featuring hashtags, it helps to keep your followers interested and increase engagement in your contents or campaigns.

  • Leverage the Power of Influencers and High-profile Accounts

    Influencers and high profile accounts have numerous followers, look for influencers with strong follower base in your demographic, this will help you gain the right type of followers. This approach helps expand your reach.

  • Go Network

    Widen your reach by finding people or sources you could exchange valuable information with. Collaborate with the right users where they allow your posts to show in their feed, and theirs to yours. This approach allows promotion of your business at no cost.

  • Make it Easy for People to Buy

    Make sure that you have a functioning and responsive link in your profile, making it easier to purchase if you are selling a product or whatever you are offering.

Aside from social media, there are a lot of tactics that small businesses can leverage to grow their business.  To discover more visit http://www.dreamztechnology.com

 

Why is SMS Marketing better mode of Marketing?

SMS Marketing is trending now a day more and more because of its innumerable benefits and limited limitations. It has taken over all the other forms of media in reference to promotions and advertisements due to various reasons. SMS Marketing is known to come as a reliable option to reach to the end users with wide range of targeted audience with text messages. I have mentioned some of the criteria on which the comparison of SMS Marketing is done with all other types of marketing.

Responsive 
SMS is utilized for marketing as it has that ability for businesses to communicate instantly. Business promotions can be tuned on anytime and messages can be sent to customers within a matter of seconds’ letting retailers to be active and responsive to the market.

SMS is Mobile Native
As SMS was built for mobiles only, users intutively understand its advantages and disadvantages. On the other side, many websites were previously made only for desktop but after seeing the development of mobile, they created a mobile interface too for mobile users. In short, there are no learning curve or user interface problems with SMS marketing, it is just continuing to run successfully.

Conversion Rate Is High
SMS marketing has achieved significantly higher conversion rate than most of the other marketing channels. This comes down to a combination of all of the above points. And it is speciallyrelevant to promotional SMS activities which if executed in the right place and at the right time, it would surely bring consistent and successful results.

Quantity Matters
It’s a well accepted fact that, limited text messages and more emails or ads are always better. You just need to think about how you treat your messages and emails, in case of messages we are normally tolerant but with emails if we keep on receiving mails from same address than we might not be interested in opening them all as it may prove to be a disturbance. The main point in SMS Marketing is that it provides only to the point information which is actually required and that’s what is important.

Moving Forward
Bulk SMS Service providers offer a great range of features and facilities to keep up with the emerging audience in the market. The above mentioned points are the major reasons to consider SMS Marketing better than other media.

Can SMS Marketing Improve Your Sales?

According to a recent research, it is found out that average smart phone is checked by its user for a whopping 221 times a day. For traders and other entrepreneurs, this is really convincing information to explore SMS marketingworld. SMS marketing helps all types of businesses to attain their sales targets.

 

High response rate

The beauty of Bulk SMS marketing is that it is really cheap and the response rate is also high. The average open rate in SMS is 80 percent to 90 percent which is a way much higher than conversions through emails and social media sites. It is seen that 98% of the SMS being received are read within 3 minutes of their delivery. That’s a really good sign for the business owners who are new and looking to involve as well as invest in this type of marketing channel.

Higher reachability

SMS marketing do not need internet which helps it to even run businesses which are totally offline. You can even connect with bulk SMS service provider for using SMS Marketing for promotional activities than it would surely be reaching more active customers than various other media. This proves of a great help in sales, and the difference can be compared within short span of time.

Easier to access and shorter message size

The right frequency of messaging and updating is of utmost importance as this will equip business owners with more customers. No one likes his/her mobile phone to keep buzzing every now and then, eventually they will unsubscribe to your testing network and it will turn into your opportunity loss. The size of the SMS is too short and thus the selection of words should be done wisely to attract more and more future customers. Customers are always interested in businesses which have a high response rate and are actively participating in their working with their customers.

Easy sales follow-ups

Texting your prospects for sales follow-ups or messaging your customers for after sales support or on festivals can help you on your next sales.

Moving Forward

This type of SMS marketing strategies is used by almost all the leading businesses today, and as a result they are successful in maintaining and improving their sales to a great extent.
Thus we can say that SMS marketing is a vital tool in the present era to reach out more prospects and customers in your industry and domain to increase sales drastically.

What’s Your Social Media Strategy?

 

A social media strategy is not something that can be created overnight.

There is so much planning and analysis involved in it.

To start:

You must have a clear understanding of your company. Wether it be your target market, your aims, your budget etc. This right here is where most companies fail. If you miss one of these then your whole marketing strategy will be a was of money.

Target market is important firstly advertising for old people homes on Facebook is useless – unless you target the men and women that are considering putting their folks in a home. You have to put yourself in your consumers shoes and think of how they would come across your business and how they would perceive it.

Your aims/goals – Sorry to crush your dreams but you are not going to go viral overnight. Social media takes time. You are going to get disappointed and give up on your social media if you don’t have the correct goals/aims.

Get your story straight – Don’t post a advertisement about downloading your app if you are trying to get page likes- I know this sounds simple but It happens so often! Also post engagement is 60% higher when you have a picture on your post. You have to create a reoccurring trigger that lefts people know this is your brand.

Measure it-  The best thing about social media is if one thing isn’t working you can change it in one second. Most sites like FB and Twitter give you metrics – But you have to do your own measurements as well – measure the rate of app downloads after a new post, how many likes you get every month, new followers etc.


Gaurav O. Gattani
+91-9850946353
www.dreamztechnology.com

Bulk SMS Marketing Tips

 

SMS is the marketing wave of the future. As smartphone usage increases and more people are conducting all sorts of business on their mobile devices, it’s a logical step to incorporate SMS into your overall marketing strategy. Ready to start?

Here are some effective tips to help you achieve the best results:

  • Always use a double opt-in procedure for SMS.
  • If you need to use text shorthand, then you need to rewrite your message.
  • Send SMS less frequently than your email marketing campaign (if you send emails three times a week, send SMS once).
  • Cross-promote your SMS campaign in your email marketing, website and social media pages.
  • Don’t include graphics or images, just text.
  • Streamline communication: “TXT STOP to unsubscribe” or “TXT HELP for customer support”.
  • Offer a gift for signing up – discount, free product sample, ebook.
  • Try including a scannable coupon that can be redeemed at your physical stores.
  • Include a forwarding option in your messages.
  • Encourage more subscribers by offering an immediate discount upon sign up.
  • Personalize each message.
  • Let your customers know that you’re not going to sell or exploit their cell number.
  • In your privacy statement, let your customers know that their mobile provider may charge them for sending and receiving texts.
  • Conduct a short SMS poll.
  • Keep your SMS marketing campaign focused on one message.
  • Don’t use all of the character spacing in your messages – you’re taking away space for customers to forward and include their own message.
  • Shortcodes needs to be easy and relevant to your company.

Are you looking for SMS MARKETING?
Please call us +91-9850946353 or write a mail to gaurav@dreamztechnology.com

To test the service or Free Demo – Best Bulk SMS Service Provider

The Bulk SMS Marketing Benefits

1. Build Loyal Customers

Bulk SMS Marketing is a great channel to engage and build loyal customers. Offer your customers promotions/ information about your business when you feel the need. This makes your customers / clients feel appreciated by keeping them the main focus of your business.

2. Generate word of mouth

Bulk SMS to not only engage your existing customers but also drive new business to your company. If you have something of value to offer your customers, they will spread the word to family, friends and colleagues. Word of mouth is a powerful tool and SMS promotes this with instant communication.

3. Improve communication

Communication is key to building any long term relationship. SMS Marketing can be of great benefit when building on these relationships. SMS is a personal message from you to your audience. Let them in on the secret sale, a simple thank you message after a purchase, inform them of any sales/promotional offers, when their delivery is ready, the list is endless. SMS Marketing is a easy , fast and reliable way to communicate with all of your customers.

4. Fast and Effective

Bulk SMS Marketing allows you to reach a large number of people all at the same time. Text Messaging is an instant marketing tool, getting your message into the hands of the right audience, when you want it. Customers keep their mobile phones on hand , making it easy to communicate your message to them.

5. Opt-In Option

Building your database correctly is of vital importance, not only for Data Protection purposes but also by having your customers sign up to hear from you, you have already started the sales process. These Opt in’s are qualified existing or potential customers, they want to hear from you, don’t disappoint them.

7. Cost Effective

SMS Marketing is an inexpensive method of communication in comparison to traditional marketing. It will help your business to tighten your budgeting belts. Libraries are now after cutting back on Post and are using SMS as a form of communication with their customers.

8. Integrate into your Marketing Campaigns

A major benefit of SMS Marketing is the potential it has when you integrate it into any of your marketing campaigns. It is known that social media and traditional media are not always the most effective way to reach your customers on time, simply integrate SMS with these other marketing methods and get the message straight to your customers, ensuring that they know what you have to offer them.

9. Straight to the point

With only 160 characteristics allowed when sending a text message this ensures that your message is clear and concise. Getting straight to the point is important , telling customers exactly what you want them to know and making it an easy read will benefit both the customer and your business.

10. Time management

Everybody knows that ‘Time is Money’ , with SMS Marketing you will save a lot of time, allowing you to concentrate on other areas of the business . It is a simple and easy process. With the scheduling component of SMS you can simply organise your SMS marketing campaigns for a later date. This is a huge benefit as it allows you to manage your time efficiently.

For ​Demo
​Link      : http://promo.dreamztechnolgy.org/
Mobile No : 9960689666
Password  : D​reamz

Gaurav Gattani
9850946353 /9960685666
gaurav@dreamztechnology.com

Social Media Marketing?

 

Social Media Marketing is a redundant concept. The new generation has not seen a world without social media. Therefore there is no point in distinguishing social media marketing and non social media marketing.

Allow me to elaborate and explain.

Folks try and dissect ‘marketing’ in different ways.

A. Based on who we are trying to reach

  • B2B Marketing
  • Consumer Marketing

B. Based on how we reach the target audience

  • Direct Marketing
  • Mass Marketing

C. Based on ‘who’s looking for whom’!

  • Outbound Marketing (Finding consumers)
  • Inbound Marketing (Being Found)

D. Based on the type of activity

  • Email Marketing
  • Trade Show marketing
  • Search Marketing

E. Based on approach / attitude

  • Guerrilla Marketing
  • Niche Marketing
  • Promotional Marketing

F. Based on the channel

  • Mobile Marketing
  • Digital Marketing
  • Social Media Marketing
  • Facebook Marketing
  • Twitter/ LinkedIn / YouTube /Instagram

We could go on and keep slicing it in different ways. There is no right or wrong way of looking at this. Some may be more appropriate than others in different situations.

Having said that, perhaps the most ineffective way of looking at marketing is based on channel.

  • Channels are just a means to reach a consumer. They will come and go. Right now it is Facebook and Google. In 3 years it may be snapchat and quora 🙂
  • The basic principles of ‘messaging, positioning and communication’ will not change based on the channel. The tactics for each channel will surely be different.
  • What makes marketing tick is a consumers’ holistic relationship with a brand, not the tactics employed on different platforms.

The only things to keep in mind are…

  1. All of the above are means to an end. The ‘end’ is building a successful relationship with the consumer.
  2. Its usually a combination of activities that works well.

For Digital marketing as well as Digital Marketing Training/Workshop

Call : +91-985 094 6353
or
Drop a line to gaurav@dreamztechnology.com

#SocialMediaMarketing, #SocialMedia, #DigitalMarketing, #DigitalMarketingTraining

What Bulk SMS can do for your business?

 

 

Everybody realizes that the present time is innovation arranged. Accordingly, every business singular keep his business associated with the innovation to run it smooth always. If you will take a gander at the worldwide market nearly, you will find that it depends much on the Bulk SMS Services with regards to brand advancement, sharing the data and for online check.

The following is a rundown of what SMS can accomplish for your business, with expect to ideally help you and give you some new thoughts to utilize SMS Marketing to help you develop.

Correspondence

Content informing can be utilized for imparting inside your organization. In the event that you have to enlighten staff individuals regarding an adjustment in their day of work, a meeting they should go to or even a staff night out, this should all be possible with a basic instant message.

Take installments

A few organizations utilize SMS to pursue borrowers with an incredible achievement rate. Once more, this implies there is no requirement for somebody on the telephone taking an installment and does not require a convoluted and costly framework to gather installments, it should now be possible every single through content.

Promoting/Sales

You can showcase your business on the web, on announcements, TV, radio, print, and so forth. There are many approaches to advertise your business, yet now a great deal of organizations are moving towards content informing, and with a 98% open rate, you can perceive any reason why.

You can send an instant message advancing your site, items, or administration. This can be sent in Bulk SMS to every one of your clients or it can be separated into various socioeconomics meaning you can focus on your messages to particular clients.

Overviews

Discovering what your client considers you and your items can be the contrast between a client forever and a lost client. Sending a review over content is a quick method for getting criticism from your clients.

It is truly straightforward, send an instant message requesting that your client rate you, alongside two or three different inquiries in the event that you might want to ask and in the blink of an eye, you will have a reaction.

Important Reminder

You can utilize SMS Marketing to help clients to remember an arrangement, and this should be possible naturally. In the event that you continually have individuals overlooking they have an arrangement and not turning up, you could send them an instant message preceding their arrangement as a delicate bump to remind them not to miss it.

This guarantees your client does not overlook they have an arrangement, which means there are no lost expenses in individuals not turning up or having to re-book after they have neglected to turn up.

With a mechanized content informing administration you can set up your framework to send an instant message to a client quickly after they have obtained, even with particular insights about their request. This can be carried on all through the procedure and straight up to a last message after the item has been conveyed.

For more details call Gaurav Gattani : +91-9850946353