Creating The Perfect E-Commerce Website

When it comes to staying online, recent studies have shown that Indians tend to spend more time on the Web than any other people. It is, therefore no surprise that most businesses have taken their business online. In most cases, this is done with the help of eCommerce websites.

Creating The Perfect E-Commerce Website may seem to be a piece of cake, but in reality, it is something that should be carefully planned. After all, any glitch along the way can turn off your prospective client leaving you tons of abandoned carts.

What to Watch Out For

1. Speed

While design is of primary importance in coming up with an eCommerce website, it should be something that should not keep your website from loading fast. This means, you would have to do away with the flash animation and images that are too big. Two words for this – thumbnail and Light room. Remember, you only have a few seconds to capture your client’s attention. If you use up that time having your client wait for an image to load, they would end up jumping to another website.

2. Complete Information

Since your prospective clients would most likely have no time to call your hotline or chat with your sales people, you have to make sure that your site contains all the information that they might need. This would include product description, availability of the product, returns policy, shipping and payment policy, and even confidentiality of their information. Keep your terms simple and straightforward. No need to inundate them with things not related to their purchase.

3. Payment Gateway

With more than a handful of payment gateways available in the market, you would think that finding the one for your needs would be a breeze. This is not always the case, however; so you need to make sure that you read the terms set by the Indian Payment Gateway Provider. Some of the things that you would need to pay particular attention to would be the hidden fees, the contract term, and the penalty if ever you cancel your contract earlier than its intended end date. When it comes to the hidden fees, make sure you ask about the interchange and rate fluctuations. It is also a good idea to check if they have redundancy procedures in place should there be breaches in their system.

4. Checkout System

Not many business owners are aware but your checkout page could actually make or break your business. If it is too lengthy, you might bore your client. If it does not have a means for your client to edit their shopping cart, you could end up with a number of abandoned carts. The same is also true if your page is unclear about how much the client has to pay and what payment methods you are accepting. On the other hand, you can also make use of the checkout page in order to provide your clients with other products related to what they intend to purchase. This allows you to offer also those items that tend to be slow moving.

5. Be Shareable!

The power of social networking can be harnessed by eCommerce websites. For your product pages, make sure you have a prominent placing for social media buttons, to enable users to share products that they’re interested in. This will, obviously, help draw new users and potential buyers to the website.

To develop eCommerce Portal Contact Dreamz Technology
We have our presence in Pune | Nagpur | Aurangabad | Nashik

Gaurav Gattani
+91-9850946353 | +91-9960685666
gaurav@dreamztechnology.com
www.dreamztechnology.com

Future of the ecommerce industry in India

E Commerce industry is on a boom right now and it will certainly grow. The reason being it is only a few of Indians living in metros and medium cities who have used e commerce but still there is a large population who have not touched it.
As many e commerce players are going app only that means the power of
e-commerce will come to the mobile owner and mobile  is reaching slowly into our far flung areas.
So as the reach increases and logistics will support more and more people will go to e commerce and the boom will continue.

There will be certainly a settling phase where the graph may go down but soon it will rise again and more and more people will join the ecommerce revolution.

Another point is more and more people are starting to sell online in India. that number is still too less what it really should be. So as these people grow, awareness will grow and sales will grow.

I hope logistics, payment systems and infrastructure in India evolves at the same rate to support this revolution.

 

Gaurav Gattani
+91-985 094 6353 | +91-996 068 5666
gaurav@dreamztechnology.com
www.dreamztechnology.com

Why is a mobile-friendly website important for an e-commerce business?

 

Most of the browsing today happens through phone and will continue to rise.  If you look around you will hardly find people owning personal laptops. The trend is to either buy a tab or suffice with smart phone.

Many companies block e-commerce sites during work hours.  People dont like to open laptops over week end.

So browsing happens mostly on mobiles and you would want to be there when someone is looking out.

What if you have a mobile App and not a website?
It so happens that people first visit the mobile site to check if the listings are interesting and then graduate on to App.