In today’s seemingly endless world of mobile apps, even if you think you have a winner, get ready for your bubble to be burst fairly quickly. If you do bust through the app launch barrier and your app starts generating downloads, you should know that your work is just beginning.

Not only did you build it, but you need to inspire as many downloaders as possible to continue using it, hence retaining them as users which would turn into increased monetization opportunities. If you build it, they might come and download it. But, will they come again..and again….and again? That is your app’s main goal, maximizing your retention rate and converting those first time users into 2nd, 3rd, 4th time users and beyond.

Understanding App Store’s search algorithms is probably the biggest challenge in today’s mobile world. They are so dynamic and predictably keep changing.

Thanks to ASO tools that help us to test many challenges and find out what works and what doesn’t.

What I learned by helping many app publishers recently is that there is a clear correlation between having highly searched keyword in the name of an app and boosting your ranking for that difficult keyword.

Gaurav O. Gattani