Yes, absolutely. In 2017, for a business NOT to have a web site is making a declarative statement that you are deliberately trying to be anachronistic and make things difficult for your customers…almost like choosing not to have a telephone. It is now so trivially easy, and literally, that there is no reason to not have a web site, particularly when consumers these days turn first to the web, even before picking up the phone to call you.
About 80% of consumers use the internet to search for products and services they need before they make a purchase. Most customers today will assume yourcompany has a website and may search for your business only to find you do not exist on the world wide web. Most of your competitors probably already have a website.
The modern era is the technical era. It is the era where everyone has a mobile in pocket. Half of the world population is using social networking sites like face book, twitter. Now the time changed when people go to shopping with a wallet full with notes. No, it’s all out of fashion.
Having a professional, comprehensive website is important for pretty much every business. However it’s easy to get distracted by making your website look nice and miss the key principles behind any small business website.
At first, you need to just have a basic setup – a homepage, listings of your services and products, info about your business, contact information, a blog, etc. Simple.
It is also critical that your site/business is listed in all of the local directories. Make sure you’re on Google+/maps, Bing Places, Trip Advisor, etc. Wherever your competitors are – you need to be and you need to make sure your information is all correct (hours, location, contact info, etc). Also, be available on the social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc).
I think all of that is more important than concentrating on conversion rates and optimizations. That stuff is important – but first, you need to be able to be found by your customers.
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