Best way to promote your business using Internet Marketing ?

There are numerous ways to go about building an online presence for your small business, but I’ll just list some of the basics:

1. Starting a website

– Your website should at least be pleasing to the eye and easy to navigate

– Ensure it’s search engine optimized to rank higher on search engines and also mobile-responsive as a huge percentage of web traffic nowadays occurs on mobile

Google Analytics & Adwords, Facebook ads (These tools are commonly used by many businesses and are very easy to use. Google Analytics allows you to track your website traffic and its various sources, Google Adwords allows you to find out exactly what keywords your target audience is searching for, Google Adwords + Facebook Ads allow you to create target ads on their respective platforms)

2. Getting on social media

– At least a Facebook Page

– Ensure your profile is complete and explains clearly what your business does

– Your social media profiles and your website should be consistent in your messaging

– Regularly post updates that speak to your target audience. Use images and videos to make your posts more interesting/compelling.

– Be sure to engage and communicate with your customers as frequently as possible (responding to both positive and negative feedback, answering customer queries, etc.)

3. Community engagement

– Find online communities where your target audience currently exists and engage with them

– Contribute to these communities by providing insightful opinions and valuable content

– Build relationships with the community.

You don’t have to do anything fancy, like launching a huge marketing campaign.

Always keep it within your means.

The key is to start developing an online presence as soon as possible. There are tons of online marketing resources on the web that you can refer to to further your marketing campaigns.

Ecommerce Vs MCommerce

 

Ecommerce is also known as electronic ecommerce. Ecommerce has been expanding rapidly due to the wider reach of internet and mobile devices. There are various models of ecommerce such as B2B (Business to Business), B2C (Business to consumer) and C2C (consumer to consumer).

Some of the advantages of ecommerce are:

– Elimination of middle men

– Ease of shopping for the consumer

– Personalized shopping experience

– Wider market is available to seller for selling goods

MCommerce stand for mobile commerce. The rise of mcommerce has helped ecommerce grow by leaps and bounds. Activities like mobile ticket booking, mobile banking, hotel room booking etc are some fine examples of m commerce.

There are some differences between mcomerce and ecommerce :

– For Mcommerce, internet availability is not mandatory whereas for e commerce it      is necessary

– Personalized service is possible in case of mcommerce which is difficult in case of ecommerce

– Mcommerce is more user friendly compared to ecommerce

The shift towards mobile is quite visible, and you cannot ignore mobile presence altogether.
You should have a combination of both mobile and desktop presence, which will help you earn the planned revenues and conversions.

This suggests that eCommerce and mCommerce have been preferred equally by the consumers.
A good number of people still prefer shopping with eCommerce, and statistics are proof of that.

Dreamz is one of the players in providing effective enterprise mobility solution as well as enterprise ecommerce platform for businesses.
The mobile e-commerce platform takes your business to all hand held and desktop devices and provides you with best suited mobile & tablet commerce solution.

 

Every Business Needs a Website?

 

Yes, absolutely. In 2017, for a business NOT to have a web site is making a declarative statement that you are deliberately trying to be anachronistic and make things difficult for your customers…almost like choosing not to have a telephone. It is now so trivially easy, and literally, that there is no reason to not have a web site, particularly when consumers these days turn first to the web, even before picking up the phone to call you.

About 80% of consumers use the internet to search for products and services they need before they make a purchase. Most customers today will assume yourcompany has a website and may search for your business only to find you do not exist on the world wide web. Most of your competitors probably already have a website.

The modern era is the technical era. It is the era where everyone has a mobile in pocket. Half of the world population is using social networking sites like face book, twitter. Now the time changed when people go to shopping with a wallet full with notes. No, it’s all out of fashion.

Having a professional, comprehensive website is important for pretty much every business. However it’s easy to get distracted by making your website look nice and miss the key principles behind any small business website.

At first, you need to just have a basic setup – a homepage, listings of your services and products, info about your business, contact information, a blog, etc. Simple.

It is also critical that your site/business is listed in all of the local directories. Make sure you’re on Google+/maps, Bing Places, Trip Advisor, etc. Wherever your competitors are – you need to be and you need to make sure your information is all correct (hours, location, contact info, etc). Also, be available on the social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc).

I think all of that is more important than concentrating on conversion rates and optimizations. That stuff is important – but first, you need to be able to be found by your customers.

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#ProfessionalWebsite, #DreamzTechnology, #Dreamz, #Pune, #Aurangabad, #Nagpur, #Nashik

Creating The Perfect E-Commerce Website

When it comes to staying online, recent studies have shown that Indians tend to spend more time on the Web than any other people. It is, therefore no surprise that most businesses have taken their business online. In most cases, this is done with the help of eCommerce websites.

Creating The Perfect E-Commerce Website may seem to be a piece of cake, but in reality, it is something that should be carefully planned. After all, any glitch along the way can turn off your prospective client leaving you tons of abandoned carts.

What to Watch Out For

1. Speed

While design is of primary importance in coming up with an eCommerce website, it should be something that should not keep your website from loading fast. This means, you would have to do away with the flash animation and images that are too big. Two words for this – thumbnail and Light room. Remember, you only have a few seconds to capture your client’s attention. If you use up that time having your client wait for an image to load, they would end up jumping to another website.

2. Complete Information

Since your prospective clients would most likely have no time to call your hotline or chat with your sales people, you have to make sure that your site contains all the information that they might need. This would include product description, availability of the product, returns policy, shipping and payment policy, and even confidentiality of their information. Keep your terms simple and straightforward. No need to inundate them with things not related to their purchase.

3. Payment Gateway

With more than a handful of payment gateways available in the market, you would think that finding the one for your needs would be a breeze. This is not always the case, however; so you need to make sure that you read the terms set by the Indian Payment Gateway Provider. Some of the things that you would need to pay particular attention to would be the hidden fees, the contract term, and the penalty if ever you cancel your contract earlier than its intended end date. When it comes to the hidden fees, make sure you ask about the interchange and rate fluctuations. It is also a good idea to check if they have redundancy procedures in place should there be breaches in their system.

4. Checkout System

Not many business owners are aware but your checkout page could actually make or break your business. If it is too lengthy, you might bore your client. If it does not have a means for your client to edit their shopping cart, you could end up with a number of abandoned carts. The same is also true if your page is unclear about how much the client has to pay and what payment methods you are accepting. On the other hand, you can also make use of the checkout page in order to provide your clients with other products related to what they intend to purchase. This allows you to offer also those items that tend to be slow moving.

5. Be Shareable!

The power of social networking can be harnessed by eCommerce websites. For your product pages, make sure you have a prominent placing for social media buttons, to enable users to share products that they’re interested in. This will, obviously, help draw new users and potential buyers to the website.

To develop eCommerce Portal Contact Dreamz Technology
We have our presence in Pune | Nagpur | Aurangabad | Nashik

Gaurav Gattani
+91-9850946353 | +91-9960685666
gaurav@dreamztechnology.com
www.dreamztechnology.com

Future of the ecommerce industry in India

E Commerce industry is on a boom right now and it will certainly grow. The reason being it is only a few of Indians living in metros and medium cities who have used e commerce but still there is a large population who have not touched it.
As many e commerce players are going app only that means the power of
e-commerce will come to the mobile owner and mobile  is reaching slowly into our far flung areas.
So as the reach increases and logistics will support more and more people will go to e commerce and the boom will continue.

There will be certainly a settling phase where the graph may go down but soon it will rise again and more and more people will join the ecommerce revolution.

Another point is more and more people are starting to sell online in India. that number is still too less what it really should be. So as these people grow, awareness will grow and sales will grow.

I hope logistics, payment systems and infrastructure in India evolves at the same rate to support this revolution.

 

Gaurav Gattani
+91-985 094 6353 | +91-996 068 5666
gaurav@dreamztechnology.com
www.dreamztechnology.com

Why is a mobile-friendly website important for an e-commerce business?

 

Most of the browsing today happens through phone and will continue to rise.  If you look around you will hardly find people owning personal laptops. The trend is to either buy a tab or suffice with smart phone.

Many companies block e-commerce sites during work hours.  People dont like to open laptops over week end.

So browsing happens mostly on mobiles and you would want to be there when someone is looking out.

What if you have a mobile App and not a website?
It so happens that people first visit the mobile site to check if the listings are interesting and then graduate on to App.

Which is preferred: Mobile website or responsive website ?

 

here’s no better, just different use cases. Mobile is a new medium which is connected to us 24/7.  You can treat it as another screen, or another mouse button.
Responsive design is not only for mobiles but for wide range of devices. It is the next stage of the web.
But personally, i prefer combination of both. But it is really hard to sustainable in commercial online environment.

Mobile website 

  • If you care about optimized user experience
  • If you care about performance and speed
  • If your goal is to target mobile users and actions

Responsive Website

  • If you care about uniformity
  • If you care about maintainability
  • If your goal is mainly to convey the same information universally

Our tool helps local business create mobile websites targeted specifically for mobile users.
Most of users use these sites to engage users on-the-go, such as restaurant menus, event agendas, or real-estate listings.

To develop Mobile/Responsive Website  Contact Dreamz Technology
We have our presence in Pune | Nagpur | Aurangabad | Nashik

Gaurav Gattani 
+91-9850946353/+919960685666 
gaurav@dreamztechnology.com 
www.dreamztechnology.com