How you can leverage social media to grow your business?

  • Know Who and Where Your Market

    The first rule of leveraging the power of social media is to know your market and where to find them. A marketer needs to know his target demographic, be specific on whom to target. You don’t have to establish your presence in all social media channels, you just have to know where your target market and make sure to be where they are.

  • Develop Your Strategy

    A strong social media profile is not built overnight. It takes a lot of work, posting, commenting, and collaborating with others. First, you have to have a plan. What strategy you will take to reach your goal: leverage the power of Influencers, create and post viral photos and videos, use ads, follow and engage with more people, etc.

  • Consider Quality Over Quantity of Posts

    You don’t want to annoy users by bombarding them with your posts. Focus on quantity; make sure that you are posting and conveying messages relevant to your market. This will help you gain more interaction and an increase of followers.

  • Create Real Value

    What helps attract more people? Fill your social media channels meaningful content creating value that will motivate and inspire in some manner. Find ways to connect to human consciousness, share ideas and images that can touch humanity on personal and business levels.

  • Beef Up Your Site With Multiple Social Share Buttons

    Make way for your followers to share your content easily. Provide options for those who prefer to Tweet, Pin or Share your content where and how they want.

  • Comment, Share, Like, and Hashtags often

    You can build relationships with your target market by genuinely liking, commenting and sharing others’ posts regularly. And, by featuring hashtags, it helps to keep your followers interested and increase engagement in your contents or campaigns.

  • Leverage the Power of Influencers and High-profile Accounts

    Influencers and high profile accounts have numerous followers, look for influencers with strong follower base in your demographic, this will help you gain the right type of followers. This approach helps expand your reach.

  • Go Network

    Widen your reach by finding people or sources you could exchange valuable information with. Collaborate with the right users where they allow your posts to show in their feed, and theirs to yours. This approach allows promotion of your business at no cost.

  • Make it Easy for People to Buy

    Make sure that you have a functioning and responsive link in your profile, making it easier to purchase if you are selling a product or whatever you are offering.

Aside from social media, there are a lot of tactics that small businesses can leverage to grow their business.  To discover more visit http://www.dreamztechnology.com

 

Every Business Needs a Website?

 

Yes, absolutely. In 2017, for a business NOT to have a web site is making a declarative statement that you are deliberately trying to be anachronistic and make things difficult for your customers…almost like choosing not to have a telephone. It is now so trivially easy, and literally, that there is no reason to not have a web site, particularly when consumers these days turn first to the web, even before picking up the phone to call you.

About 80% of consumers use the internet to search for products and services they need before they make a purchase. Most customers today will assume yourcompany has a website and may search for your business only to find you do not exist on the world wide web. Most of your competitors probably already have a website.

The modern era is the technical era. It is the era where everyone has a mobile in pocket. Half of the world population is using social networking sites like face book, twitter. Now the time changed when people go to shopping with a wallet full with notes. No, it’s all out of fashion.

Having a professional, comprehensive website is important for pretty much every business. However it’s easy to get distracted by making your website look nice and miss the key principles behind any small business website.

At first, you need to just have a basic setup – a homepage, listings of your services and products, info about your business, contact information, a blog, etc. Simple.

It is also critical that your site/business is listed in all of the local directories. Make sure you’re on Google+/maps, Bing Places, Trip Advisor, etc. Wherever your competitors are – you need to be and you need to make sure your information is all correct (hours, location, contact info, etc). Also, be available on the social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc).

I think all of that is more important than concentrating on conversion rates and optimizations. That stuff is important – but first, you need to be able to be found by your customers.

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